Enjoy

I’ve just found a great tutorial on how to write a wordpress plugin. If you’re interested, have a look at the following chapters:

1. How to Write a WordPress Plugin - Introduction
2. Seven Reasons to Write a WordPress Plugin
3. How to Get Ideas for Wordpress Plugins
4. Structure of a Wordpress Plugin
5. WordPress Plugin Actions
6. WordPress Plugin Filters
7. Constructing a Wordpress Plugin Admin Panel
8. Constructing a WordPress Plugin User’s Panel 
9. WordPress Plugins and Database Interaction 
10. Using JavaScript and CSS with your WordPress Plugin
11. Using AJAX with your WordPress Plugin 
12. Releasing and Promoting Your WordPress Plugin

As I’ve spent some time having a look at the Dojo framework, I’ve come across a very good introduction at http://sitepen.com/labs/guides/?guide=DojoQuickStart - definitely a great point to start off!

I have just seen an article on http://thinkeyetracking.com/wordpress/ about a study on where users look at on a Google results page. The fascinating information here is that during the 3 last years obviously users’ expectation towards Google got higher, so they now tend to look only at the first 3 (three!) results while in 2005 users still looked through the first page’s results. 

So what does this mean for SEOs? First it confirms what we all knew before but never wanted to acknowledge… just having your site on Google’s first results page (top 4-10) is great, but won’t necessarily boost your page views.

This change happened within 3 years… let’s say users’ expectation will get even higher until 2010 - Google might - according to users’ (chrome-) configuration - directly open the first page of the search results, since the other ones will be ignored anyway … this reminds me of an article I skimmed some time ago about the end of seo ;-), don’t remember who it was from, I’ll post an update when I find the link again.

What do you think?

1. Will the profession of SEOs die out?
2. How can one compete with others about 1 single ranking position?
3. What techniques might have the capacity to distinguish SEOs from oneanother?
4. Are your clients satisfied with a number 4 ranking at the moment and think this will attract huge numbers of visitors?
5. Do you think the eye-tracking experiment with 30 users is meaningful?
6. …

Welcome, Google Chrome. Today Google’s self-made browser Chrome was released. I didn’t have time yet to test it, as soon as I get round to have a closer look at it I will let you know more.

Check out this link for further details.

As you’ve most probably read in various blogs already, the browser Google Chrome is about to be released as a betaI these days. Whether this is a good idea or not, there are lots of questions about how this changes (and I’m sure it will change) the near future of the internet in terms of … let’s say, browsers competition, privacy and web design and development.

At technologizer you can read ten obvious questions related to a browser made by Google.

What do you think might happen?

I’ve never told you, but I love cheat sheets. When I’m starting to have a closer look at certain topic I find frequently myself starting off searching for a related cheat sheet.

Since I’ve just come across a this link (thanks to Markus Walter) to a list of more than 1500 cheat sheets on all kinds of topics I thought maybe you’re interested .

For example, there you’ll find a list of google search parameters that might come in handy in case you’re not used to using them on a daily basis.

How many A/B tests a month are you running on your website? Well, Google is running 50-200 at any time! A/B-tests can help you

1. identify your user’s preferences
2. check whether your recent redesign had an influence on your ROI
3. improve your web store’s checkout process after a thorough analytics funnel analysis
4. find out whether rearranging your menu items increments visitor access to your pages
5. get to know your users better

Nice to see that Google finally released its Google Suggest Tool, at least for google.com. What’s interesting, though, is that the result count in Google Suggest’s search proposals and the result count later differ greatly.

Of course I can understand that Google publishes aproximate numbers, but why do they differ? What’s the reasen that for “web analytics” Google Suggest says 71.000.000, the results later say 68.700.000 results.

Any ideas?

Every craftsperson has their own set of favourite tools, so do seo professionals. I would like to show you some of my favourite tools I would not want to miss anymore.

Analysis

• Webmaster-Tools
• Analytics
• SearchStatus-Firefox-Plugin
• Google Toolbar
• Strongest pages of a domain
• Check a domain’s age
• Indexed pages at Google, Yahoo and Live
• Spider-Simulator
• Linkdiagnosis
• Domaintools

Keywords & Research

• Insights for Search
• Webjectives Keyword-Dichte-Check
• Google Trends
• Sistrix Keyword-Recherche
• Keyword Discovery
• Seo Book Keyword Suggestion

Ranking

• Web CEO
• Advanced Web Ranking
• Rank Tracker

Page Rank

• seomoz.org
• Sistrix

Links u. Linkbuilding

• Outbound-Link-Checker
• seomoz.org Backlink-Checker
• Sistrix Backlink-Checker
• seomoz.org Juicy Link Finder (premium members only)
• Traffic Marks

Blogging

• Wordpress
• - numerous plugins
• - free themes
• - all in One SEO Pack

Others

• Sitemap-Generator

What don’t you want to miss in your seo tool box? Feel free to add comments to this posting to share your favourite tools with the seo community.